The internet has changed the ways companies do business. If a business has a website, then their customers can connect with them at any time and from anywhere. If designed right, a website is the best sales tool a business can add to their marketing arsenal.
The big question here is, can a business expect an increase in sales by just having a good looking website?
The Rise of Smart Devices
The way businesses used to connect with their customers has taken a gigantic shift towards mobile computing, especially after the launch of the first generation iPhone on June 29, 2007. Android, Windows mobile platform and iOS have allowed consumers to be connected with their favourite services and websites all round the clock.
There are several kinds of mobile devices that come in all shapes and sizes and suit every need and requirements of a user.
Tablets, Phablets, Smartphone and various other crossovers have completely changed the way information is being consumed.
Below is a list that contains some astonishing numbers to prove how smart devices are taking over the world
- There are more than 3 billion active internet users in the world
- There are more than 3.6 billion unique mobile users
- There are more than 1 billion smartphone users in the world
Today, there are more than 700 million people in the world that are connected to the internet only through their smartphones. No desktops and no access to a laptop, but more than 700 million people are just using their smartphones to access different businesses, services and websites.
In fact, as of 2015, there are more mobile devices than PCs in the world.
Why Responsive Website Is Important
What does all these data points favouring mobile internet usage means for a business? It means that if a website, that is one of the most essential part of any business, doesn’t look good for smart devices then that business is doomed to fail. Add to it the different kinds of screen sizes the website has to adjust to, and soon it starts to become a nightmare for a business.
The number of mobile users is set to rise further, and it is time to take a “mobile first” attitude while get a website developed.
Developing different websites to target different resolutions and screen size are too costly and impractical. Rather, businesses should go for the responsive web design.
Responsive Website Is the Answer
Responsive website design is an approach whereby websites are created in such a way that it provides optimal viewing experience on all kinds of internet devices, laptops, desktops, smartphones, tablets, and phablets. No matter what kind of device is being used by the users, a responsive website will always open nicely and gives a standard viewing experience to them.
A good responsive website will have following features:
- Easy navigation
- Smooth scrolling
- Minimum resizing
- Proper reading
Go for the Responsive Website Design
Smart-devices are taking the world by storm. No business can afford to be left behind. Companies have to focus on developing websites that are responsive and provide a set of features that will make their viewers go wow.