10 Mar 2015

10 Mar 2015

Benefits of Using Magneto for Ecommerce Websites


Category: Technology, Technology Tips And Services

Benefits of Using Magneto for Ecommerce Websites

Magneto is beyond doubt the world’s fastest growing open-source e-commerce platform. The creative themes and feature rich extensions provided by this platform are empowering e-commerce businesses around the globe to maximise the potential of their websites. So, let’s explore the key benefits offered by this highly secured framework.

Benefits of Magneto

Flexible content management: The visual based page editor allows the shop owners to build and customise their offerings quickly. Magneto software is flexible enough to be used by all types of businesses, irrespective of their size and it can easily handle the stores that sell 10 to 10 million products. This is especially beneficial during the festive season when the traffic to the e-commerce sites increases significantly.


Low cost: Magneto offers four platforms, namely

  • Magneto Go
  • Community
  • Professional
  • Enterprise

Out of the four available platforms, Community Edition is free while the rest is offered at a very affordable price. Community Edition can be downloaded and installed on the servers without paying any license fee or any hassle. Community Edition of Magneto also comes with all the essential features that are required to develop a basic e-commerce website for the merchants. It can be used to easily manage inventory, plan offers for customers and check stocks.

Prompt Task Management: One of the best things about Magneto is that it facilities better communication and customers support possibilities. Coupled with extensive features offered by this flexible platform, online dealers can easily organise everything on their website. The additional features like email lists, multi store/mall extension, compare products feature and others, is only going to make the life of an online merchant much easier. The platform offers multiple language choices for the customers including currency conversion and option selection.

Advance SEO for better rankings: SEO is one of the most important tools to improve traffic results for an e-commerce website. Magneto platform comes with a set of marketing and SEO tools, giving the websites a better chance to rank higher on popular search engines like Google, Bing, Yahoo and more. Magneto software also provides room for custom SEO implementations for those with the knowledge and required skills. This will save some time that was wasted in performing SEO functions like creating Meta tags, descriptions, SEO optimised URLs, navigation & category structures, site maps etc.

Simple and effective administration: Administrating an e-commerce website takes a lot of knowledge, effort and expertise. With the Magneto platform, online merchants no longer have to worry about the nuisance of the administration themselves. The admin system of this platform is very simple to use and will facilitate the user to make changes to the website, without any need of programming or technical knowledge. A user can easily control everything from a common backend admin panel.

Easy Third Party Integration: Thanks to Magneto’s extensible API, users can connect to the third party plugins and applications without paying any sizeable price. The platform allows the service providers to control third party installations, and the shop owners can even add popular apps like Google Analytics to their e-commerce sites.

Starting E-commerce Business in Hong Kong

Magneto Hong Kong based entrepreneurs have an easy and flexible way to start their own online retail store. Combined with a business friendly environment and the power of Magneto, entrepreneurs in Hong Kong can start their own e-commerce business without any hassle.